Power of Peace Board of Advisors

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ADRIAN D'SOUZA, DIRECTOR, AD OPERATIONS, GOOGLE, INC.

Adrian D'Souza, Director of Advertising Operations is responsible for all post-buy campaign execution in Google’s online non-search businesses. He is also responsible for leveraged services like Partner Support, Yield Management and Technical Media Support and for certifying new rich media technologies. He is also Co-Chair of the IAB's Ad Operations Council, a group that is focused on streamlining the supply chain for online media thereby making it easier for traditional advertisers to do business online.

Prior to this, he was Vice President of Advertising Operations at CNET Networks and was responsible for evaluating, defining and implementing new ad opportunities and technologies across CNET Network properties and defining Rich Media strategy from an advertising perspective. He led a team of product managers and engineers who deploy new ad opportunities across the multiple properties of CNET Networks. Prior to joining CNET Networks, D'Souza served as the Director of Product Management at Engage Media. He oversaw the product strategy for B2B and B2C products and was responsible for implementing new and exploring emerging technologies in Internet, wireless and streaming media applications. Prior to that, he managed a worldwide product line of enterprise management hardware and software products for American Power Conversion Corp.

D'Souza received a MBA from the R.B. Pamplin College of Business at Virginia Tech and a degree in Engineering from the University of Poona in India.